Description a. Technically correct, sleeping solution Perfect accommodation of shoulder height for side sleeping Highly anatomic and effective design Prevents spinal misalignment Keeps the neck in slight hyperextension, prevents cervical spondylitis Cradles the head and neck for comfort and sound sleep Supports the back firmly and comfortably Memory Foam auto adjusts to neck, head anatomy b. Supreme Comfort and aesthetics For every night sleeping comfort Most pleasurable user experience Long functional life Soft and plush fabric cover Aesthetically pleasing washable cover